Organised Retail :)

“Mango Shake Idhar Hai, Aapkaa Dhyaan Kidhar Hai?” teased at least two of the near identical carts I passed by yesterday, driving back from the C.A.’s office. I asked my driver to reverse the vehicle and clicked these pictures. There were four of these carts – 3 parked next to each other and 1 just a bit away – in all their kitsch glory, tempting summer hit pedestrians.
Makes me think why can’t the friendly neighborhood kirana stones similarly come together under a common brand, to meet the threat posed by organised retail? Each keeps their sales and profits, but contributes to a common marketing pool and wears the same colours/ brand and sources together.
Any examples of something like this from India. In a way, Amul (or any other cooperative) is exactly that, no?