Menu
  • Blog
  • Radio Mirchi Visual Radio – behind the curtain promotion

  • Radio Mirchi Visual Radio – behind the curtain promotion

    Radio Mirchi Visual Radio – behind the curtain promotion

    I just put the phone down after talking to a friend who heads one of the stations for Radio Mirchi. I wanted to congratulate ‘someone’ – actually ‘anyone’ – from that team for having come up with, what I think is the most outstanding promotion on Radio that I have heard in the longest time.
    I am talking about the Visual Radio, ‘behind the curtain’, promotion that’s on air right now.
    In typical theatre style, a man’s voice is whispering prompts to someone supposedly making a speech. Nothing short of outstanding – it is funny and yet not crass as most of the other stuff on Radio is these days. Breaks the clutter and in its earthy approach, such a sophisticated rendition .
    It manages to bring a smile on my face each time, however many times I listen to it. As a matter of fact, quite like I used to, as a child, tune-in to television 15 mins before Chitrahaar to just watch the ads and then move on as the songs rolled out – I am, these days, tuning into Mirchi just in the hope of catching the promo and then…maybe move on! :)
    Fab!


    Original piece and comments.

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

  • 75447274760541159496130247804728476154695953613427787473447625490598261701107944735476355055991620311318234736476456126013620411418324749476556566019620511519684750476757006032620614320004751476857016047620914420074752476957116081626215020204753477057196090627337020414754477158026101636257820604755477258336105595207547564867584661077164724475748685863612773147254758487058696128 Notice: Undefined offset: -1 in /var/www/html/www.blogworks.in/wp-content/themes/blogworks/single.php on line 207 » «

Also Check out

Go to top