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  • Releasing ‘India Social Media Survey Report – Edition 1’ in digital format.

  • Releasing ‘India Social Media Survey Report – Edition 1’ in digital format.

    Releasing ‘India Social Media Survey Report – Edition 1’ in digital format.


    The wait is finally over…
    We had released the findings of India Social Media Survey Report – Edition 1 in a hard copy format at the India Social Media Summit, end March.
    The report, available for sale through exchange4media costs only Rs. 1500/- and consists valuable pieces stories and case-studies (you can send us requests for purchase at and we will forward them to the e4m team).
    However, keeping with our promise of sharing knowledge for the benefit of the community and marketers, we are today releasing an online version of the survey findings! :)
    The Social Media Survey Report- Edition 1 attempts to capture insights and learnings from Corporates and Marketers of India, to get a sense of what’s really happening on the ground in the rapidly evolving social media environment.
    Results and analysis will surely help understand how peers, from across India, view social media (SM) impact on marketing & communication. This will allow the industry to benefit from shared insights and make for educated decisions.
    The survey , undertaken by us jointly with in Dec 2008 & Jan 2009, takes a deep dive into questions that matters to all of us:

    1. Does Social Media enjoy credibility?
    2. Does Social Media impact business?
    3. Is Social Media based used as a sales tool? Or as a buzz tool? Or for engagement?
    4. Do you believe that Social Media impacts purchase decisions?
    5. Do marketers understand Social Media?
    6. What about Agencies? Do they?
    7. Are clients spending money on Social Media?
    8. Do they intend to? :)
    9. What are the top metrics that marketers believe in, while calculating RoI
    10. And much more…

    Find out what our respondents said? Were you one of them? :) Some sample slides are here:

    You can download the full report by going here. Hope you find it useful.
    Do share your feedback and any errors you might notice, by writing to us at

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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