In my previous post I had written about my analysis on the pre-release buzz for Gangs of Wasseypur on Twitter. Looking at the 21% share of positive sentiment, I was eager to see if this worked for the movie.
I was surprised to see 9104 tweets around the movie and the director Anurag Kashyap, all these spanning over just three days after its release, between 22-24 June, 2012.
In terms of demographics, age group and location distribution of tweets remained fairly unchanged.
It was interesting to see that the share of positive tweets increased from 21% to 32% – it seems like the positive word of mouth indeed worked for the movie:
“The film has collected 4.30 cr net on Sunday with 60% jump from Saturday numbers. The film has collected 11 cr net plus in the 1st weekend.” (Source: Boxofficecapsule.com)
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