Download your free copy of the India Social Media Report – Edition 2 (December 2010)
If you are an Agency or an Organisation using or planning to use social media, download your free copy by filling the form below.
About
Jointly prepared by Blogworks and NM Incite (a Nielsen/ McKinsey Company) basis an online survey conducted in November 2010. A total of 236 brands/ organisations and 208 Agencies/ consultants participated.
The report shares the nature, and level, of social media usage by businesses and brands in India; channels and impact; objectives and measurement. Actionable insights on social media trends and spends by brands and organisations in India.
The report features sections on:
Nature of involvement and management
- Time spent by brands and agencies
- Areas of focus
- Top uses – how are b2c and b2b programmes using social media
- Departments leading engagement
- Key stakeholders engaged using social media
- Sourcing
Choice of channels
- Favoured channels
- Comparison between agencies and brands usage of channels
- Mobile SN usage and preferred channels
Social Media Life-cycle
- Programme maturity
- Departments involved in planning and managing social media
- Social media policy need/ preparedness
Budgets
- Spends
- Outlook
- Activities that score high on RoI
Measurement & Analysis
- Top metrics as per brands
- Comparison between top metrics in 2009 report and the current report
