We recently got great news from s.Oliver, the leading European fashion brand. They appointed Blogworks to handle its social media marketing strategy and engagement. This morning, exchange4media carried a news article, breaking the announcement. s.Oliver is another feather in the cap and it is a delight to work on, as it opens a plethora of engagement opportunities.
To kick-start s.Oliver’s social media programme, we have launched a new Facebook application – Color Me Casual – inviting participants to take Superstar interviews. In the 1st week since the launch of the app, the brand has seen a growth of 239 percent in the number of fans on Facebook (http://facebook.com/soliverindia), and rich engagement amongst users.
Speaking about its marketing strategy, Gaurav Sehgal, Chief Operating Officer, s.Oliver India said,
“We realise that more and more consumers want to share their fashion preferences and likes on social networks and we wanted to participate in these conservations,” adding, “s.Oliver is about Real Fashion for Real People. Real people are our ‘Superstars’ and you will see that insight driving our social media interventions.”
We have worked on fashion brands earlier as well, like Fastrack. s.Oliver gives us an opportunity to use our deep understanding in the lifestyle segment. You might want to see a few other brands we have worked with.
We will keep you posted on the updates and developments.
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.