Overview
We work with our clients to help deliver mature social media programmes that drive business impact. Helping them Map > Listen > Frame > Engage > Scale > Integrate > Measure basis business needs.
We promise not just, high impact strategy, but also pro-active engagement on your social footprints, and design & development of digital assets like websites and social applications. We also deliver high RoI on social ad management for several of our large clients.
We work on full scope retainers, or on advisory basis, to deliver specific requirements for your business.
Our offerings framework is explained here in detail.
| Map | Listen | Frame | Engage | Scale | Integrate | Measure |
| Business Objective | Insights | Social media strategy | Agreed stakeholders | Technology | Management model | Brand health |
| Environment | Associations | Social media metric | Agreed channels | Internal participation | Innovation practices | Innovation |
| Competition | Crisis/ opportunity | Policies | Social CRM | Community | Process integration | Marketing success |
| Processes | Lead Gen | Revenues | ||||
| Coaching and learning | Social ads management | Efficiencies | ||||
| Apps and websites | Customer experience |
While stakeholders look at businesses as one, often enough businesses themselves operate in departments. This framework attempts to look at how we help businesses become social by integrating as one in terms of width and depth.
| Corporate | Marketing | Customer service |
Communication | Sales | Innovation | HR & Learning |
| Thought Leadership | Buzz | Listen | Social media optimisation | Listen | Customer feedback and insights | Coaching and learning |
| Social media policies | Engagement | Respond | Content creation | Lead gen | Idea networks | Communities of practice |
| Brand health | Community | Identity issues and resolve | Influencer programme | e-Comm | Co-creation | Collaboration network |
| Operational efficiency | Insights | Social CRM | Corporate reputation management | Social buying | Social recruitment | |
| Product innovation | Co-creation | Anticipate and change course | Crisis preparedness | |||
| Process integration |
To start a conversation, send us an Assignment Brief
Vectors
Insights
Our analysts use sophisticated tools like Radian6 and many others to monitor conversations on the live web channels like Twitter, Facebook, blogs, forums and websites to help you separate noise from signals and draw rich insights- identify influencers;conversation hubs; to see how you are faring versus competition; identify potential crises and opportunities before anybody else.
Strategy
We work closely with our clients to work upon a strategic roadmap to deliver a social media programmes that are linked with business objectives. We work with brands, for-profit and not-for-profit organisations, media and publishing outfits.
Engagement
We help large brands manage their social footprints engaging stakeholders basis programme objectives.
Advisory
You can engage us for one-time, or ongoing basis for advise and inputs on your programmes, the way forward, insights etc.
Design and Development
Our network of best-in-class partners help deliver high quality Facebook Apps, websites, blogs, mobile applications, all through a single window of Blogworks.
Speaking, workshops and master-classes
The leadership team at blogworks selectively speaks and undertakes intensive workshops on subjects of social media impact; future of marketing, communication and media; consumer insights and branding. We have conducted sessions for/ attended by leaders from some of the largest global brands and corporations.
To start a conversation, send us an Assignment Brief
Examples
These are just a few examples of our work (not an exhaustive list) to give you a peek into our team’s capabilities. Do write to us for specific case-studies.
- We are proud to be part of the team with Mahindra, on the Mahindra Rise and Spark the Rise initiatives, managing a robust listening and insights programme along with stakeholder engagement
- Mahindra Group is many companies united by a common vision – Rise
- Spark the Rise initiative helps propel innovation, entrepreneurship and drive positive change in India
- We are working with Allen Solly, from Madura Garment’s, connecting with stakeholders on social media, urging a them to celebrate each day, because work seems like play when you are dressed like it’s a Friday
- Here is a recent campaign, timed along with launch of the new brand TVC. Activation included a contest on Facebook and Twitter, and integrated on campaign website
Likeitsafriday.com for Allen Solly with Twitter and Facebook integration
- This activity linked social media presence with footfalls through a coupon download. It built in virality by allowing fans to invite friends
Facebook application linking social media with store footfalls
- We help s.Oliver Fashion India live its promise of Real Fashion for Real People; focusing on making customers feel like ‘Superstars’ as core of our strategy on social media
- Everyone wants to know more about their friends and what they are upto, was the insight behind this extremely successful Facebook App led engagement on Facebook
Engaging Facebook App based on insight that people are interested in knowing about lives of their friends.
- People put their best/ favourite pictures as profile pictures on Facebook was the insight behind this Facebook application that was used and shared by a large number of fans. Where status updates last seconds, this profile shot with badge remained on people’s pages for days.
Every day is a good day to look great and share your profile picture by wearing the badge through this FB App
- We helped the prestigious Down to Earth magazine create their social media framework and processes and helped them with social media engagement as part of a build, manage, coach and handover project. One of our most satisfying assignments so far
- We work with GE Capital India on management of an internal community for the organisation
- We recently concluded a India study on the e Commerce opportunity for luxury brands on behalf of a global luxury brand conglomerate.
- We helped LiveJournal.com, a pioneer social network with their India entry and engagement strategy; along with implementation through strategic alliances and a variety of initiatives on the site, including launch and management of several communities around Travel, Cinema, Writing and others…
- The Flash Fiction contest with Caferati received over a 1000 stories by enthusiastic writers
Mr. Suhel Seth giving away bouquet to winner of 'Flash Fiction Contest' by LiveJournal.com with Caferati
Participants at LiveJournal meet at Oxford Book Store
- KnockingLive – as part of the global marketing team for this blockbuster app for iPhone & Android, we managed social media engagement for English speaking markets across the globe
- Fastrack, India’s most loved youth fashion brand, approached us to help reach and engage youth spending time online. We came up with a social media strategy which has not just helped the brand become one of the most discussed youth brands online, but has allowed Fastrack to forge deep relationships with customers, evangelists, influencers and helped the design, development and marketing team to co-create product lines and marketing initiatives. We worked on the brand between 2007 and 2009.
- Samsung Mobile India and Samsung LCD, LED TVs – we helped the brand manage their Facebook and Twitter strategies and engagement. In the short duration that we worked with the brand, Samsung entered the digital brand index (by Edelman and Brandtology) at #7 and reached #4 in the second edition of the index. We stopped working on the brand in end of 2009.
To start a conversation, send us an Assignment Brief
