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  • So, do you know where your social media car is going?

    So, do you know where your social media car is going?

    Why-_Not-_Why_not.(2).jpg

    Now that the ‘corporate blogging’ and ‘blogs & social media for marketing’ scene in India seems to be warming up, an interesting situation seems to be emerging simultaneously – the focus, at the moment, appears to be on the shell (blog/ site/ forum/ SN) or let’s call it the ‘car’.
    A few questions to ask ourselves:

    1. How does the car look?
    2. Do we, by the way, know where we are going?
    3. Does it have an engine? (Message)
    4. Where’s the fuel? (Content)
    5. Who is driving it?

    Reminded of my simple rule of ‘B’ follows ‘A’; ‘ C’ follows ‘A’ & ‘B’ and so on. Whenever I get lost in the woods, I get back to the basics.
    I think time to get back to the basics: the car doesn’t drive itself.
    I put together these slides – do read on and share your feedback.
    Cheers.

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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