Menu
  • Blog
  • Social Media Triads – version 1.0

  • Social Media Triads – version 1.0

    Social Media Triads – version 1.0

    I had just started working on a client presentation, around a SocNet community that we had discussed earlier in the day and was trying to integrate social media elements, from a sales and marketing perspective, in a cohesive grid.
    This is what emerged.

    We had a brief internal discussion around it and my colleague Manpreet who manages Content and Knowledge suggested we call it a Triad. It’s work in progress and your inputs would be valuable.
    You can see it outside-in, or, inside-out:

    1. On the outside are the desired sales outcomes: buzz; purchase; retention
    2. Second tier consists of action points: engagement;evangelists; co-creation
    3. In the center lie the ingredients: conversations; community; insights

    None of them can be separated, given their close relationship.
    We are planning to use this extensively for explaining the working/ relationships to customers. What do you think about it? Please share your thoughts and insights.

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

  • 11318234736476456126013620411418324749476556566019620511519684750476757006032620614320004751476857016047620914420074752476957116081626215020204753477057196090627337020414754477158026101636257820604755477258336105595207547564867584661077164724475748685863612773147254758487058696128748472647594874591261297544727476054115949613024780472847615469595361342778747344762549059826170110 Notice: Undefined offset: -1 in /var/www/html/www.blogworks.in/wp-content/themes/blogworks/single.php on line 207 » «

Also Check out

Go to top