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  • Social Media Triads – version 1.0

    Social Media Triads – version 1.0

    I had just started working on a client presentation, around a SocNet community that we had discussed earlier in the day and was trying to integrate social media elements, from a sales and marketing perspective, in a cohesive grid.
    This is what emerged.

    We had a brief internal discussion around it and my colleague Manpreet who manages Content and Knowledge suggested we call it a Triad. It’s work in progress and your inputs would be valuable.
    You can see it outside-in, or, inside-out:

    1. On the outside are the desired sales outcomes: buzz; purchase; retention
    2. Second tier consists of action points: engagement;evangelists; co-creation
    3. In the center lie the ingredients: conversations; community; insights

    None of them can be separated, given their close relationship.
    We are planning to use this extensively for explaining the working/ relationships to customers. What do you think about it? Please share your thoughts and insights.

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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