Sometimes I really don’t understand why brands do the things they do. Take the new global ‘Go’ campaign by Visa.
The description along with the ad on YouTube saysIt’s one tiny, two-letter word that makes amazing things happen. Go is action. it’s the spark that starts the flame that sets everything in motion…, and then you put a stop after go. You put a ‘stop’ after Go? It just doesn’t belong there – a stop is, the end, it kills motion, it says the action is over. Sigh.
See the ad:
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