A marketing and communication professional with over 10 years of experience, Amita has helped craft and execute brand marketing, digital and public relations strategies for global brands.
At Blogworks, as a senior leader and strategy lead, she has programs for Samsung, GE Capital and Mahindra where she respectively helped launch the brand on social media, led an internal communication initiative and played an important role in crafting the award winning movement marketing programme – Spark the Rise – as part of Mahindra’s Rise vision to be seen among the top 50 global brands.
Earlier, as the Editor for IndiaSocial, she led some of the earliest industry initiatives to document the best practices in social media for business in India. These included two editions of the IndiaSocial Case Challenge, curating two e-books and the flagship India Social Summit.
Leading thought-leadership initiatives for Blogworks, she led India’s Most Mentioned Political Report, the flagship report tracking the Lok Sabha General Elections in 2014. The report, published in collaboration with Mint business daily, tracked and analyzed over 13 months, 31 million online mentions of 187 political leaders, of what is often said to be India’s first digital elections. She also led the India Auto Social Index and the India Social Media Survey Report
Amita has facilitated several internal client workshops and spoken at forums organised by TiE,the German Book Office,Intellcap, ISB&M, Pune and TERI. She has also taught as a guest faculty at the 9.9 School of Communication.
Prior to joining Blogworks, Amita worked with Genesis Burson-Marsteller, one of India’s most respected public relations firm, where she managed campaigns for brands across corporate and lifestyle verticals. She studied English Literature at Lady Shri Ram College (LSR); she undertook her Masters in Communication Management from the Symbiosis Institute of Mass Communication, Pune.
A great fan of ‘useful’ processes and templates, Amita enjoys discovering new theories and weekend trips with family. Connect with her at email@example.com