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  • The age of the ‘individual’.

  • The age of the ‘individual’.

    The age of the ‘individual’.


    I believe the reason I see an increasing number of people opt for a Sony Ericsson or Motorola mobile today (where practically everyone you and I knew used a Nokia handset earlier), is less to do with the performance of their (previous?) Nokia handset and more to do with their ‘need’ to stand out from the crowd – this is the age of the Individual after all.
    Many of these trends are led by the youth and as notebook PCs become mainstream, given the falling prices, I think the individual will seek to stand apart again…with youth leading the trend.
    As against mobile handsets, where differentiated design has been as much a driver as the features, laptops have all looked the same – until now!

    Check out the cool skins above – paste- rip; designer- funk; youth-executive – there are skins for everyone. In India, I am sure they will do them in brocade too for those industrialist wives :)
    These I found here.
    Talking about individualisation, I was in Gurgaon last week for a movie and saw a familiar face in a rather interesting looking store. Turned out to be Vikas Varma at his new store – The Colour Factory – a do-it-yourself ceramic studio where you can paint your own designs to create customised pottery. This is how it works:

    1. Select a piece of ceramic
    2. Choose a design
    3. Colour it up
    4. They will bake it to glaze and it you get it back in a few days

    Voila! Your very own personalised gift that no one can copy! A great way to spend a Sunday afternoon with loved ones.
    I quite liked the concept. Wish though that they had more ‘ready’ items to pick off the shelf. Sometimes you don’t have the time but do want to pick something unique…

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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