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  • The Beauty of Simplicity

    The Beauty of Simplicity

    As a communication professional, it has been an endeavour to help corporates and brands keep their visual and text communication simple. To convince them that ‘less is more’ :)
    I regularly rework my own and my colleagues copy to make it shorter by 20-25%. It can work magic.
    I chanced upon this
    article a couple of months ago. Talks about why and how google keeps its home page simple, and more. Really one of my favourites.

    (What did bring a smile to my face was that the article itself is over 3000 words :) – but worth it, I promise.)

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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