As a communication professional, it has been an endeavour to help corporates and brands keep their visual and text communication simple. To convince them that ‘less is more’ :)
I regularly rework my own and my colleagues copy to make it shorter by 20-25%. It can work magic.
I chanced upon this article a couple of months ago. Talks about why and how google keeps its home page simple, and more. Really one of my favourites.
(What did bring a smile to my face was that the article itself is over 3000 words :) – but worth it, I promise.)
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