We were invited to conduct a workshop on the topic: Social Media: Going Beyond The Obvious at Sankalp Unconvention 2013, Mumbai, the Kumbh Mela of Social Entrepreneurship in India.
The presentation was in two parts – The Content Challenge and The Engagement Challenge and as part of the segment, Alister D Monte from the Milaap team shared a case study from their learnings from their programme.
Here is the slide deck that I presented alongside my colleague Jyotika Malhotra at the workshop. These were some key themes we spoke about –
– Issues at hand with Content
– Approach for Content Scalability
– What is Curation
– Process flow for Curation
– Some tools for Curation – basic, intermediate, advanced
– Scaling content creation – becoming a nimble publisher using technology and tools
– Tools for photos, video, transmedia showcase
– Repurposing Content
The second part of the slide deck was focused on The Engagement Challenge. My colleague Jyotika would be sharing this soon.
Take a look and do share your thoughts too.
Background – Workshop Agenda
The organising team from Intellcap team had shared with us findings from a dipstick with a set of social entrepreneurs where 3 key challenges emerged post-adoption of social media in their work – content, engagement and scalability. Below is the agenda that we had crafted for the talk basis the same.
From generating awareness, fundraising, building and engaging with the ecosystem, leveraging research and insights and co-creation, social media is playing a key role at different stages of the lifecycle for the social enterprise. The proliferation of ‘voices’ in the social web has also contributed to higher ‘noise’ levels in the recent years. A sharper focus on the ‘purpose’ and emphasis on meaningful and differentiated ‘message’ is what is imperative for every social enterprise or social entrepreneur to be able to leverage the medium to their advantage.
This session will focus on hands-on tactics and tools that can enable a social entrepreneur through the three crucial stages of their journey on social – creating compelling ‘content’, building mutual value and relevance in‘engagement’ and making the first two aspects ‘scalable’ for programme to be sustainable and impactful. It will cover a wide range of formats and third-party tools that can help you showcase your initiatives and message more powerfully. It will include conversations with social enterprises who have successfully leveraged the medium and understand from them specific tactics that have helped them achieve results.
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