In continuation of our workshop on the topic: Social Media: Going Beyond The Obvious at Sankalp Unconvention 2013, Mumbai, here’s the part focusing on the ‘Engagement Challenge’.
My colleague and co-presenter Amita Malhotra had shared The Content Challenge Talk at #Sankalp Unconvention 2013 (Part 1) here.
From a dip-stick research by Intellecap, Engagement was found to be another area of challenge for social enterprises in their endeavours on social media. Through this section of our workshop, we identified and suggested workarounds for the following issues at hand:
– How to choose and ‘bet’ on the ‘right’ platforms
– How to amplify and strengthen via strong network of ambassadors and influencers
– How to leverage social beyond online
– How to resolve the ‘Facebook Problem’
Here’s a slide deck for ‘Block 2-The Engagement Challenge’
Do share your thoughts.
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