An enhanced interest in social media amongst marketers, organizations, media has meant… the frequency at which mainstream PR agencies etc. are approaching us for alliances & tie-ups is on an overdrive; Digital Ad Agencies too are coming up with respective social media offerings; enthusiastic entrepreneurs are diving in to capitalize on the opportunity – even techies are turning marketing & communication experts and ditto for the reverse – setting up Social Media Agencies. Gaurav had created a list sometime ago.
Every once-in-a-while I get a call from a friend, peer mentioning a new player’s entry. There is no cause for concern – the game has merely begun, there is an opportunity for many players to exist and even collaborate. Look at the number of advertising agencies, public relations advisories, even management firms, research companies etc. – each category has many dozen participants, each of who has work and many have achieved significant scale. India has also emerged as a hub for ‘creative outsourcing’ work.
More players is merely an indicator that the opportunity is maturing, but the game’s just begun.
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