Irreverence is not really an attitude commonly used by educational institutes to position themselves, so this signage caught my attention immediately. For our overseas readers, we are talking about the URL – Total Gadha translated into English means Total Donkey – a fun way, perhaps, for the candidates to describe themselves before they join the institute which prepares them for CAT, GMAT etc.
Can’t say that I don’t like it – thought it was fun. However, one look at the website tells that they haven’t really carried the ‘irreverence’ logic beyond just the name and the mascot graphic as everything else is pretty mundane and straightforward.
Ironically, the name of the institute – Tath?gat – itself is associated with Buddha.
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.