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    Transparent is the promise

    Many of us have been tracking this, but if you haven’t yet heard about the Walmart ‘fake blog’ controversy that both Walmart and Edelman found themselves embroiled in recently, go here (Excerpt: …a blog ostensibly authored by a couple traveling across America in their RV and spending nights parked in WalMart parking lots turned out to be a fake blog, the brainchild of WalMart’s PR counselors at Edelman).

    Not just did it impact credibility for Edelman’s me2revolution initiative and Edelman per se, Steve Rubel, who writes his very popular Micropersuasion blog and is now employed by Edelman, also found himself at the receiving end of brickbats – this is what he had to say.

    The controversy is far from over as these (1, 2) would suggest.

    Tricky, the blogosphere, and leaders will need to tread with even more caution. Richard Edelman has acknowledged the error and brought about change.

    Focus is on WOMMA code of ethics.

    We are all learning…
    Update 03 November 2006:
    Edelman Membership Put on Review
    (WOMMA has responded this week to issues of disclosure and ethics surrounding Edelman’s recent blogs for Wal-Mart by placing Edelman’s membership on review. The following letter was forwarded to Richard Edelman and Rick Murray on Monday- text here). Source:

    Original post is here.

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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