Only a couple of days ago someone was talking to me about how could marketers benefit using Twitter. I chanced upon these BBC World Service messages a few minutes ago – nice I thought, trick’s in adding value to the reader and not bombard her with marketing messages.
Question I am asking is, how many messages will BBC put on the site in say, an hour, but then do users really stay on? Or they keep coming and going like I did just now, so there’s a new audience after each few messages.
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