If there was one word that really caught-on in 2012 in the world of social media, in my view it was ‘Curation’. As adoption exploded, voices multiplied, the need for stronger filters to strain out noise and retain valuable content grew. While there has been a proliferation of a whole host of tools that now promise to ‘curate’ and deliver intelligently tailored content, I think we humans are still at the centre of defining what is meaningful and valuable. Technology is helping us economise our efforts in this hunt by sifting junk and allowing us to focus even more sharply on to our audience and their motivations. Much has been said about ‘curation’ and ‘role of the curator’.
I came across this video and resonated with many of the views shared. I have shared my favourite ones below –
Watch the video for the rest.
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.