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  • Write, to get sued – right?

    Write, to get sued – right?

    An email that I received this morning from an acquaintance of mine, shared an interesting situation and sought my opinion. I thought it  might be useful to throw this open for comments from the community:

    Someone this person knows wrote a negative review about a brand, based on a first-hand experience; the brand has challenged the claim, alleging malicious intent, and has threatened legal action.

    The first reaction of many people might simply be “Let’s give it back to the brand.”

    However, this episode is not an isolated case. It is symptomatic of an arriving divide between the brand and the consumer.

    Where social media on one side, was expected (and does) to bring the consumer and the brand closer, it is also causing an opposite reaction – consumers are increasingly trigger happy, ready to abuse a brand at the slightest provocation (or without one); brands, sometimes scared, cornered, trying to protect their reputation/s and market, are sometimes unnecessarily defensive, or alternately extremely aggressive.

    Coming back to the episode above

    • What in your opinion should the person do?

    But on the bigger picture

    • Is the brand being myopic?
    • How often do people abuse the right to expression?
    • How does one prove/ verify bonafide/ malicious intent?
    • Are brands naturally aggressive or these are knee-jerk reactions to new scenarios
    • How does one bridge this divide between brands-consumers? Weren’t they made for each-other?

    Please share your thoughts.

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

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