You Tube has announced that it plans to pay users who produce and upload content on it’s site.
To me it means…
- Content is king- irrespective of whether you are a large production house, a citizen journalist or a backyard film director, compelling content will earn you money.
So far the latter two variety were happy with just visibility, but with a plethora of options to upload content on, it has become important for You Tube to ensure that it invites quality content – it is no fun to log on and not find anything of value -people will simply move on.
- With a revenue share in place (based on number of views?), production houses would likely put-up quality content and that may further change how we consume news/ entertainment etc.
- While server space may be cheap, You Tube will likely have fewer people clogging the community with junk, if they believed there is monetary benefit in uploading quality content.
Let’s await a formal announcement.
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.