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Mahindra Rise
Mahindra Rise
Iconic work for an iconic brand
Brand Vision
Mahindra, a $ 17.8 billion, group aspires to be among the 50 most admired brands by 2021, by enabling people everywhere to Rise.
Program Pillars
Innovation
Rise challenge:
The Million Dollar Challenge launched to promote an innovation ecosystem in India.
The campaign consisted of two challenges – build a Driverless Car and a DIY Solar Kit.
Innovation + Social Change
Spark the Rise – Season 1
Spark the Rise – Season 2
An award winning movement marketing program directed to enable and energize entrepreneurs, innovators and change makers.
Rise for Good
A call for action to do good. An umbrella program bringing under one roof all Mahindra programs & associations that drive positive change for stakeholders.
World Class from India
Celebrating India as a country on the Rise, with growing accolades & achievements.
Products and Services
Rise in Action showcasing how Mahindra products and services are enabling people in creating possibilities for a better life.
Customer Centricity
Social engagement on customer feedback and issues.
Awards and Recognition
- One of the most quoted rebranding initiatives in India.
- Three-fold increase within the first year in number of mentions for associations for ‘Rise’ with Mahindra products and services.
- Interbrand’s Best Indian brands list ranked Mahindra in the top 10 in both 2013 and 2014.
- Sabre Awards 2013 – Gold for Spark the Rise
- IDMA Awards 2013 – Gold for Spark the Rise
- Campaign India Digital Crest Awards 2013 – Silver for Spark the Rise
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Contact
conversations@blogworks.in
+91-9910034330 -
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