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Marks & Spencer
Marks & Spencer
Task
- Build M&S as the face of modern British fashion in India
- Position M&S as high energy and aspirational fashion brand
Our approach on digital
Our approach on digital is drawn from the brand values:
Integrity; Inspire; Innovation; In-touch.
Innovation is at the core of our product offerings.
We bring alive integrity by being real & authentic in our approach and interactions – showcasing our expertise and making a difference to our consumers lives.
We do this through our inspiring stories that focus on people and our products; and
We are busy building an eco-system of digital assets & properties to keep in-touch with our consumers.
Content Strategy
- The content framework ties back to M&S values of Inspire, Innovate, Integrity and In-touch
- The tonality of content is directed towards potential target customers to match the goal of building M&S as a younger, high energy, aspired fashion brand
- Drive sales through activations where bloggers engage with customers at the store & give them tips on how to incorporate trends in their wardrobe
- Amplify on-ground initiatives and in- store launches on digital
- Topical events that tie back to British culture and sophisticated fashion are leveraged
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Programme Objective » « What we did
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