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Brand stalker cometh?
Brand stalker cometh?
Brands have never been more vulnerable, I think. Not just because of genuine criticism that today’s Internet technology allows people to put up – and which should be welcomed by brands as feedback – but with the possibility of something that may make guerrilla marketing seem tame, there is a possibility of the arrival of professional brand stalkers’? ( I didn’t find a description to that word on Wikipedia)
In the last week or so two marketers, managing big brands, have spoken about support being garnered by a blog/ community, led by a person/group, to launch an attack on the brand with ‘malicious intent’ – I am sure it would be a challenge to even ascertain malicious intent versus genuine problem faced by a customer. Who should be believed & why?
The first marketer didn’t really deserve any sympathy and sounded dubious to begin with, butinthe second instance got me thinking. Could it be that the person was very consciously stalking a brand, to gain something?
This did make me think – as blogs gain more strength, would there be a new breed of stalkers? What do marketers think? What is the legal stand? What strategies would a brand need deploy to tackle something like this?
Questions, so we could find answers!
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.
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