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A recent telephone conversation with a friend, a senior communication professional, prompted this post. Do your own experiences as a participant in the communication profession, whether as a veteran or a newcomer, whether an agency or a client validate this paradox? A somewhat controversial one…
It is a paradox emerging from today’s business reality and the situations it creates, range from hilarious to frustrating – depending on who you are, and where you are at that point.
The booming economy, of the last few years and (some claim slowing down now) and the resultant demand for communication professionals by organizations has meant:
Herein lies the paradox, or the situation.
On many occasions a relatively less experienced client will look to towards the agency leadership for learning and guidance, but on many times ego comes in and the resultant situation may look funny to a spectator, but not so to the agency team and leadership.
Net losers:
Do share your thoughts and experiences.
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.
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