Drop us a few lines about the task and we will get back immediately to see we how we can take the discussion forward. Alternately, just pick up the phone and speak with us at +91 9910034330 and we would be happy to help.
Two years ago, I was due for a wisdom tooth extraction surgery. Like many people would do, a couple of days prior to the surgery, I looked up some dental forums to know more about the procedure and how much it would hurt. The picture I got was pretty fearful and I ended up even more scared. My dentist informed me that these forums usually talk about the most extreme cases and hence other patients get scared.
As it turned out, he was right. I then realised how much difference proper online medical intervention would have made. I would’ve been more relaxed for the surgery.
Social media listening and engagement in the Indian Healthcare Industry is still at a nascent stage. Pharmaceutical and healthcare companies have a tremendous opportunity to capitalise on this medium to listen into online conversations across stakeholders- patients, medical practitioners, Healthcare Influencers and competitors.
Four ways in which the healthcare community uses social media to engage:
Five ways in which the healthcare companies can use social media to listen:
A quick conversation audit on Twitter for Dec, 2012 yielded 3,837 mentions of the word ‘Diabetes’.
Some hospitals and medical practitioners share useful tips and information about diabetes. These can be leveraged to endorse/ mention your products:
While on the other hand there are patients seeking help:
These conversations if curated, segmented and analysed can help draw meaningful insights, connect dots, spot trends and thus help identify the next product that should be launched by the healthcare companies.
What other ways can the healthcare companies leverage listening for new product development? Do share your thoughts.
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.
conversations@blogworks.in
+91-9910034330