-
India Online 2007 is out – see links!
India Online 2007 is out – see links!
JuxtConsult’s India Online Report 2007 is out. Read this post from Agencyfaqs on findings. The full report can be ordered here.
More on this later…
UPDATED – 5 July 2007, 10.25 am – Sources- India Online 2007 – Juxt Consult Study; The Economic Times; Blogworks.- 30 million + users
- 10.8 million (43%) have purchased online
- Social Networking – 44%
- Search usage high – 85%
- Blog recall still low but high consumption through search
Grew at 28% year to year
Only 37% from top 10 cities
19-35 years age groups account for only 67% of them
66% come from SEC ‘A’ and ‘B’
Only 17.5% come form ‘IT’ functional background
Only 41% prefer to read in English
83% regular users (once a month)
6 million + ‘fast’ connections – not broadband, but not dial-up either76% more than last year
84% have bought a travel product; 56% have bought non-travel14% + of Orkut users are from India? – high stickiness among youth
Facebook is single biggest gainer
Niche communities have strong stickiness
Caferati; Venturewoods; Desi Pundit etc.Credibility will only go up as experts join in
Still predominantly English, but local language is coming in
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.
Also Check out
-
Contact
conversations@blogworks.in
+91-9910034330 -
Newsletter
-
Social
