Menu
  • Blog
  • Internet in India – the role of search

  • Internet in India – the role of search

    Internet in India – the role of search

    Search is here, search is big!
    I moderated a panel discussion yesterday on ‘Internet in India – the role of search’ hosted by exchange4media.com on occasion of the launch of their first book – Gold Sift – Leveraging Online and Search Engine Marketing, authored by Vikas Malhotra.
    Even though I generally played a good boy, my formidable panel didn’t disappoint. On the panel were 3 brand owners/CEOs from the Internet space (Niti Batra,Dinesh Wadhawan and Sanjiv Bikhchandani; 2 successful Internet entrepreneurs – Alok Mittal, now with a leading early stage venture fund and Sidharth, who leads a prominent interactive agency, and the author of the book Vikas.
    For me the conversation was a learning. I am not summarizing what was said as you can read it here and here.
    I wish someone from the media planning and advertising fraternity had shared their perspective on my audience question ” How do planners and advertisers (particularly the offline brands) see search marketing and how are they planning to use it”.
    My key take-away – there is an opportunity in vertical search – like that thought.
    Vikas shared an interesting statistic – only 8% of the Internet is presently searchable – opportunity? Challenge?

    Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.

  • 74847264759487459126129754472747605411594961302478047284761546959536134277874734476254905982617011079447354763550559916203113182347364764561260136204114183247494765565660196205115196847504767570060326206143200047514768570160476209144200747524769571160816262150202047534770571960906273370204147544771580261016362578206047554772583361055952075475648675846610771647244757486858636127 » «

Also Check out

Go to top