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What began as an attempt to bring out the positive stories of McDonalds, turned into a marketing nightmare for McDonalds. They seeded the hashtag #meetthefarmers and #McDstories so as to showcase their commitment to deliver fresh produce. McDonald’s promoted video interviews with farmers that supply their lettuce, beef, and potatoes. Following which came the tweet which opened the floodgates for slandering:
“When u make something w/pride, people can taste it,’ – McD potato supplier #McDStories.”
Twitter users took over the hashtag to talk about all their rotten experiences. Twitter users across the world recalled stories, right from screws in their McFlurry to fingernails in their burgers. #McDStories pulled over 1600 negative conversations. A few examples are captured below –
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