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So, do you know where your social media car is going?
So, do you know where your social media car is going?
Now that the ‘corporate blogging’ and ‘blogs & social media for marketing’ scene in India seems to be warming up, an interesting situation seems to be emerging simultaneously – the focus, at the moment, appears to be on the shell (blog/ site/ forum/ SN) or let’s call it the ‘car’.
A few questions to ask ourselves:- How does the car look?
- Do we, by the way, know where we are going?
- Does it have an engine? (Message)
- Where’s the fuel? (Content)
- Who is driving it?
Reminded of my simple rule of ‘B’ follows ‘A’; ‘ C’ follows ‘A’ & ‘B’ and so on. Whenever I get lost in the woods, I get back to the basics.
I think time to get back to the basics: the car doesn’t drive itself.
I put together these slides – do read on and share your feedback.
Cheers.
Disclaimer: Views of authors are personal and do not represent the views of Blogworks, or any of its clients.
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