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CATEGORIES
How to build brand equity in changing Indian market
Rajesh k Lalwani on 30 Oct, 2015 Media, Social, Ideas
Are socks the new neck-tie?
Rajesh k Lalwani on 04 Aug, 2015 Media, Social, Ideas
Monday is what the world wants me to be; Friday is who I am.
Rajesh k Lalwani on 29 Jul, 2015 Media, Social, Ideas
Blogworks’ first brand video – helping create brands for the future.
Rajesh k Lalwani on 30 Dec, 2012 Media, Social, Ideas
An open letter to Mark Zuckerberg
Rajesh k Lalwani on 13 Oct, 2012 Media, Social, Ideas
#McDstories – Are they loving it ?
Rajesh k Lalwani on 26 Jan, 2012 Media, Social, Ideas
Entering the 6th year today is @blogworks: scaling it up.
Rajesh k Lalwani on 26 Dec, 2011 Media, Social, Ideas
My fun presentation at Pune
Rajesh k Lalwani on 02 Jul, 2011 Media, Social, Ideas
Credibility is an outcome, of authenticity.
Rajesh k Lalwani on 19 Mar, 2011 Media, Social, Ideas
India Social Media Report, Edition 2 slide deck from #iss10
Rajesh k Lalwani on 23 Dec, 2010 Media, Social, Ideas
Write, to get sued – right?
Rajesh k Lalwani on 28 Oct, 2010 Media, Social, Ideas
Simple lesson from Mystery Shampoo versus Dove
Rajesh k Lalwani on 31 Jul, 2010 Media, Social, Ideas
Businessworld cover story on “how not to do it” in Social Media
Rajesh k Lalwani on 13 Jul, 2010 Media, Social, Ideas
Monetizing content through ‘lead generation’ is a win-win
Rajesh k Lalwani on 03 Jul, 2010 Media, Social, Ideas
Gen Facebook
Rajesh k Lalwani on 23 Jun, 2010 Media, Social, Ideas
Why jump into a vicious cycle, when you can choose a virtuous one.
Rajesh k Lalwani on 16 Jun, 2010 Media, Social, Ideas
The Future is Digital: My talk at exchange4media PR Summit
Rajesh k Lalwani on 22 May, 2010 Media, Social, Ideas
Social ads vs Organic mentions
Rajesh k Lalwani on 30 Apr, 2010 Media, Social, Ideas
Advertising Age’s David Klein on why marketers don’t need media, and more thoughts…
Rajesh k Lalwani on 17 Nov, 2009 Media, Social, Ideas
Social Media Marketing Triads – Slide-deck
Rajesh k Lalwani on 01 Oct, 2009 Media, Social, Ideas
Love marriage; arranged wedding.
Rajesh k Lalwani on 22 Sep, 2009 Media, Social, Ideas
Deep and wide,versus, just wide!
Rajesh k Lalwani on 16 Sep, 2009 Media, Social, Ideas
I got lucky: another auto ride, more insights.
Rajesh k Lalwani on 02 Sep, 2009 Media, Social, Ideas
“How many you have” times have arrived for the mobile handset.
Rajesh k Lalwani on 13 Aug, 2009 Media, Social, Ideas
Mythologic (more like Folksologic this time) episode 2: Baloo, the Miser.
Rajesh k Lalwani on 16 Jun, 2009 Media, Social, Ideas
Recent Podcast interview with Kamla Bhatt featuring yours truly and Anurag Batra
Rajesh k Lalwani on 15 Jun, 2009 Media, Social, Ideas
Financial Express – Brand Wagon features India Social Media Report
Rajesh k Lalwani on 15 Jun, 2009 Media, Social, Ideas
Twitter Talk: Where one to one, goes one to many
Rajesh k Lalwani on 14 Jun, 2009 Media, Social, Ideas
Releasing ‘India Social Media Survey Report – Edition 1’ in digital format.
Rajesh k Lalwani on 27 May, 2009 Media, Social, Ideas
The E factor in advertising
Rajesh k Lalwani on 10 May, 2009 Media, Social, Ideas
The Zoozoo phenomenon
Rajesh k Lalwani on 06 May, 2009 Media, Social, Ideas
Old Buyers, new markets
Rajesh k Lalwani on 29 Mar, 2009 Media, Social, Ideas
“India Social Media Survey, Brands and Corporates” Edition 1 – Some findings from the Report.
Rajesh k Lalwani on 28 Mar, 2009 Media, Social, Ideas
Stop after go ? Where does the new Visa ad go.
Rajesh k Lalwani on 18 Mar, 2009 Media, Social, Ideas
Dealing with a slowdown in bytes
Rajesh k Lalwani on 14 Mar, 2009 Media, Social, Ideas
Social Media river also flows beneath the surface.
Rajesh k Lalwani on 16 Feb, 2009 Media, Social, Ideas
There is enough going for agencies in the social media space.
Rajesh k Lalwani on 02 Feb, 2009 Media, Social, Ideas
Lauchingour corporate website.
Rajesh k Lalwani on 20 Jan, 2009 Media, Social, Ideas
2009 Trend # 4 – Social Media for Marketing, focus on RoI
Rajesh k Lalwani on 13 Jan, 2009 Media, Social, Ideas
2009 Trend #3 -Blogs become second skin, for mainstream media
Rajesh k Lalwani on 13 Jan, 2009 Media, Social, Ideas
Marketers look at the online medium
Rajesh k Lalwani on 12 Jan, 2009 Media, Social, Ideas
Rural Enterprise
Rajesh k Lalwani on 09 Jan, 2009 Media, Social, Ideas
2009 Trend # 2 -Brand Stalker Cometh, this year.
Rajesh k Lalwani on 30 Dec, 2008 Media, Social, Ideas
Blogger College; Twitter University is where we’d rather hire from.
Rajesh k Lalwani on 28 Dec, 2008 Media, Social, Ideas
Exchange4Media and blogworks.in present “India Social Media Survey, Brands and Corporates” Edition 1, December 2008
Rajesh k Lalwani on 17 Dec, 2008 Media, Social, Ideas
Ad spendings during a slowdown – the eternal puzzle…
Rajesh k Lalwani on 15 Dec, 2008 Media, Social, Ideas
The slowdown is a good thing – for social media & innovation – Part 1
Rajesh k Lalwani on 09 Nov, 2008 Media, Social, Ideas
An Overview of Blog and Social Media Environment in India – updated
Rajesh k Lalwani on 23 Aug, 2008 Media, Social, Ideas
Client and Agency Engagement – Today’s Paradox
Rajesh k Lalwani on 10 Aug, 2008 Media, Social, Ideas
Social Media Obsessions
Rajesh k Lalwani on 22 Jul, 2008 Media, Social, Ideas
Pitchh Update
Rajesh k Lalwani on 03 Jul, 2008 Media, Social, Ideas
Soon, you would be able to Pitchh and make the right connect from your desk.
Rajesh k Lalwani on 18 Jun, 2008 Media, Social, Ideas
The Differentiator = Empowered Team
Rajesh k Lalwani on 06 Jun, 2008 Media, Social, Ideas
Love Travel Guides – a picture of beauty
Rajesh k Lalwani on 25 Apr, 2008 Media, Social, Ideas
Business proposition… for start-ups
Rajesh k Lalwani on 07 Apr, 2008 Media, Social, Ideas
Probiotics: Repositioning Bacteria
Rajesh k Lalwani on 05 Apr, 2008 Media, Social, Ideas
Blogworks’ promise = strategic social media solutions
Rajesh k Lalwani on 25 Mar, 2008 Media, Social, Ideas
Mazedaar Promo
Rajesh k Lalwani on 20 Feb, 2008 Media, Social, Ideas
Identify, segment and position, the Crocs way.
Rajesh k Lalwani on 20 Feb, 2008 Media, Social, Ideas
Toby celebrates business relationships this valentine’s!
Rajesh k Lalwani on 17 Feb, 2008 Media, Social, Ideas
What’s the story this year?
Rajesh k Lalwani on 02 Jan, 2008 Media, Social, Ideas
What do customers really want?
Rajesh k Lalwani on 10 Dec, 2007 Media, Social, Ideas
‘The 4 Ps of Blog Marketing’ (Marketing your blog) – piece in ‘Mint’ by Ajay Jain
Rajesh k Lalwani on 22 Oct, 2007 Media, Social, Ideas
Street Smart (er)!
Rajesh k Lalwani on 24 Sep, 2007 Media, Social, Ideas
Blogworks™ Ad Affiliate Network
Rajesh k Lalwani on 27 Jul, 2007 Media, Social, Ideas
Blog the Talk- Edition 3: Technology tips to get started with business blogging and more – the FOSS way.
Rajesh k Lalwani on 15 Jul, 2007 Media, Social, Ideas
Happy Conversations!…is Bidisha’s inaugural post.
Rajesh k Lalwani on 04 Jun, 2007 Media, Social, Ideas
Conversational Marketing
Rajesh k Lalwani on 02 Apr, 2007 Media, Social, Ideas
Of customers-unhappy (and happy?)
Rajesh k Lalwani on 11 Dec, 2006 Media, Social, Ideas
Compelling – Community.
Rajesh k Lalwani on 04 Dec, 2006 Media, Social, Ideas
Loyal Customer?
Rajesh k Lalwani on 24 Nov, 2006 Media, Social, Ideas
Savvy Marketers?
Rajesh k Lalwani on 12 Nov, 2006 Media, Social, Ideas
Blogs for Marketing
Rajesh k Lalwani on 14 Oct, 2006 Media, Social, Ideas
Cinema going experience -is the customer not the queen?
Rajesh k Lalwani on 24 Sep, 2006 Media, Social, Ideas
Promise? Or just a punchline?
Rajesh k Lalwani on 23 Sep, 2006 Media, Social, Ideas
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