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Last night, I and a friend and peer of mine, a very senior & respected public relations professional, were chatting over the phone about personal stuff and the talk swerved towards Twitter for a few minutes.
He, a Twitter newbie, probed on why are people motivated to broadcast essentially one-to-one messages over a public stream on Twitter?
Intuitively I replied:
Both harmless…
Collective knowledge creation and sharing…
For marketers and communication professionals like us, Twitter, and other social networking sites, are subject matter about people behaviour and how content and knowledge is being, or will be, created and shared besides trend-spotting.
It’s been over a year since I wrote this piece about Twitter uses for HT. What are the new ways in which you are using Twitter?
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