Episode 2 of #satyamevjayate sees over 50% drop in mentions on Twitter compared to debut episode.

By vishesh on May 14, 2012

We received great response to our analysis of Satyamev Jayate mentions last week and you must be curious to see what happened yesterday.

  1. Let me give you the top-line – conversations on Twitter saw a 52% drop over last week and we noted a total of 12565 mentions of #satyamevjayate (only this specific hashtag)
  2. In terms of timeline, the pattern was very similar to the 1st episode, though volumes were much lower
  3. Volumes matched upto 11 am, but couldn’t build-up to last week levels thereafter
  4. Note the significant drop in reach and impressions, showing a drop amongst the highly connected

Here is this week’s report:

Twitter report star plus satyamev jayate_13 may, 2012

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Analysis of today’s Twitter conversations around Aamir Khan’s #SatyamevJayate

By vishesh on May 6, 2012

The build-up for Aamir Khan’s Satyamev Jayate has been unprecedented and a phenomenal 16700 posts were generated today (upto 15oo hours IST) as the show opened today. We decided to take a peek into Twitter conversations today. Hope you find this useful.

Do share your thoughts on what you felt about the conversations today.

Twitter report star plus satyamev jayate_6 may, 2012

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IndiaSocial Summit 2012 Twitter Analysis #indiasocial12

By vishesh on April 14, 2012

IndiaSocial Summit 2012 evoked a fair amount of buzz and conversations online generating over 6000 messages between Jan-April 2012 (of which over 3800 were shared between 2-4 April 2012 – the event duration).

Here is a part of the report we prepared for our internal assessment.

IndiaSocial summit 2012 twitter analysis by team blogworks

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Team Impact Measurement also shared a report, which makes for a great resource too (Thank you) – given that we have used different tools, results show some variation.

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Beautiful @blogworks handouts that we printed for #indiasocial12

By Rajesh on April 14, 2012

I am a great fan of strategic design; design that is not just pleasing to look at, but serves a strategic purpose. We created these hand-outs for participants at IndiaSocial Summit 2012 and the response to these was fabulous. Sharing them here:

 

Social Business

 

Twitter trending

 

 

Blogworks Social Media Marketing Triads

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Join us for the bigger and better IndiaSocial Summit 2012

By Neha on March 30, 2012

I have been waiting to write this blog post.

We are just 3 days away from the IndiaSocial Summit and I am hoping that most of you are already aware about it :) We are all very excited!

The 2nd edition of IndiaSocial Summit – India’s largest social media conference will take place at Leela Kempinski, Gurgaon over 3 days: 2 April – 4 April, 2012.

Thanks to all the support from you, our Sponsors and our esteemed Speakers, the conference is shaping up really well. This year too, the conference aims to provide a platform for business, knowledge sharing and community engagement and to bring together marketers, media owners, agencies and social media practitioners.

We have chosen two parallel themes for the content:

  • Social is business

The conference will try to help you in the ‘social business’ journey of scaling up presence and integrating social into your programmes and processes

  • Brands for the future

Let’s take a look at the future (and embrace it) – the future of everything business – the future of brands, of marketing, of content, of media, of insights, of reputation and more…

We are set to deliver a great experience and hope that you will enjoy the experience we have created for you.

For the detailed schedule log on to http://www.events.indiasocial.in/summit-2012/schedule/ . For any media enquiries, you can reach out to kanksha.barman@indiasocial.in

See you at the Summit!

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